Absolute Holistic is easiest to shop when you sort its products by role: the air-dried range is a complete meal, the grain-free cans work as a meal or topper, the bisque is a hydrating supplement, and the dental chews are functional treats. Prices in Malaysia vary by retailer, so ask your local pet shop or vet clinic for current pricing rather than relying on overseas figures.
Brand at a glance
Absolute Holistic was founded in 2009 and offers air-dried complete foods, grain-free cans, liquid bisque treats, dental chews, natural meat treats and freeze-dried patties. The air-dried complete foods are made in New Zealand; some other products are made in the United States. The recipes avoid grains, wheat, corn and soy, and include ingredients such as green-lipped mussel, flaxseed, kelp powder and parsley.
| Item | What to know |
|---|---|
| Founded | 2009 |
| Main manufacturing | Air-dried complete foods from New Zealand; some products from the USA |
| Product lines | Air-dried complete food, grain-free cans, bisque, dental chews, meat treats, freeze-dried patties |
| Air-dried key figures | About 93% meat, organs and green-lipped mussel; 30–31% protein; 25% fat; 19% moisture; 7% fibre |
| Recipe features | No grains, wheat, corn or soy; green-lipped mussel, flaxseed, kelp, parsley |
| Pack sizes | Air-dried 500 g / 1 kg; cans 80 g / 150 g; bisque 60 g (5 × 12 g); dental chews 160 g (18 pieces) |
| Suitable for | Cats and dogs of all life stages, especially those sensitive to grains |
The four product types: which one is a meal?
Most confusion comes from mixing up roles. Once you separate them, shopping becomes straightforward.
- Air-dried complete food: a complete diet for daily feeding. It can also be used as a high-value training treat or a topper. It is energy-dense, so portions are smaller than ordinary kibble.
- Grain-free cans: 80 g or 150 g. These can be fed as a complete meal or mixed with dry food. They have higher moisture and strong palatability.
- Bisque: a complementary food with only about 7% protein. Its job is hydration and appetite stimulation. It is not a meal.
- Dental chews: functional treats with low protein and fat. They rely on texture to help clean tooth surfaces.
Air-dried food: what does 93% meat mean?
Air-drying removes moisture slowly at a relatively low temperature. The aim is to preserve nutrients and natural enzymes while creating a shelf-stable food. In the air-dried complete recipes, about 93% of the formula is meat, organs and green-lipped mussel; the remaining roughly 7% includes superfoods and vitamin supplements such as flaxseed, kelp powder and parsley.
Key label figures to remember: protein about 30–31%, fat 25%, crude fibre 7%, moisture 19%, and metabolisable energy around 4,447 kcal/kg. Protein is moderate compared with some high-protein kibbles, while fat is higher, making the food energy-dense. Green-lipped mussel supplies natural glucosamine and chondroitin, which the brand positions around joint support. Parsley is included to help with breath freshness.
| Product | Main ingredients | Protein | Fat | Suitable for |
|---|---|---|---|---|
| Grain-free air-dried beef + venison (AD-2003) | Beef, beef lung, beef liver, venison, vegetable glycerin | 30% | 25% | Dogs of all ages |
| Grain-free air-dried chicken + hoki (AD-2010) | Chicken, hoki, chicken liver, vegetable glycerin | 31% | 25% | Dogs of all ages |
| Grain-free air-dried chicken + hoki (AD-6697) | Chicken, hoki, chicken liver, vegetable glycerin | 31% | 25% | Cats of all ages |
| Grain-free bisque tuna + salmon (AH-4037) | White tuna meat, king salmon, water, modified tapioca starch | 7.0% | 0.1% | Cats and dogs |
| Dental chew milk tea flavour (AH-2842) | Pea starch, sweet potato starch, tapioca flour, flaxseed oil | 3.5% | 1.0% | Dogs |
The cat formula (AD-6697) keeps a similar 93% animal-ingredient base and adds taurine to support heart and vision health. The 500 g cat pack suits smaller appetites and is easier to keep fresh after opening.
Bisque: a hydration tool for pets that drink little
Cats are naturally low drinkers, and many urinary issues are linked to long-term low water intake. The bisque contains about 88–89% moisture, only 0.1% fat and 7% protein. Ingredients include wild white tuna, king salmon or rock lobster, plus taurine and vitamin E.
There are three practical ways to use it: squeeze it straight for licking, mix it into dry food as a topper to boost appetite, or use it as a training reward. Because it is a complementary food, it should not replace a complete meal. Each 60 g pouch contains five 12 g tubes, so you open one tube at a time and avoid exposing the whole pouch to air.
Dental chews: structure matters more than ingredients
The dental chews come in a 160 g pack of 18 pieces. They are based on plant starches such as pea starch, sweet potato starch and tapioca flour, with flaxseed oil and cellulose fibre. Protein and fibre are each about 3.5%, fat 1.0%, moisture 15.0%, and energy about 2,895 kcal/kg.
The selling point is the shape: a 360-degree bump and ridge design that mimics a toothbrush and helps scrape plaque and tartar as the dog chews. Remember that chews are an aid, not a replacement for brushing. Choose a size that matches your dog's weight and supervise chewing to reduce the risk of swallowing large pieces.
How much to feed: portion table
Air-dried food is energy-dense, so you will feed noticeably less than ordinary kibble. Use the table below as a starting point for dogs on the air-dried complete food.
| Dog weight | Daily amount for weight maintenance | Daily amount for weight loss / senior dogs |
|---|---|---|
| 1–3 kg | 20–45 g | 15–35 g |
| 3–5 kg | 45–65 g | 35–50 g |
| 5–10 kg | 65–110 g | 50–85 g |
| 10–15 kg | 110–150 g | 85–115 g |
| Over 15 kg | Add about 40 g per extra 5 kg | Add about 30 g per extra 5 kg |
For cats on the 500 g air-dried food, a starting range for 2–4 kg body weight is about 30–50 g per day. These numbers are only a starting point. Adjust according to age, activity level and body condition. When first feeding air-dried food, use a kitchen scale rather than guessing by eye.
Transitioning and storage: the two most common mistakes
Transitioning: plan a 7–10 day gradual mix. Days 1–2: 25% new food with 75% old food. Days 3–4: 50/50. Days 5–6: 75% new food. From day 7: fully new. Watch stool firmness; if it becomes soft, stay at the same stage for a few more days.
Storage: each product type has different requirements.
| Product type | Storage requirement |
|---|---|
| Air-dried complete food | Keep sealed in a cool, dry place away from direct sunlight; aim to finish within about 8 weeks of opening |
| Grain-free cans (80 g / 150 g) | Transfer to a sealed container and refrigerate after opening; use within 2 days |
| Bisque (60 g) | Store at room temperature before opening; refrigerate after opening and feed within 48 hours |
| Dental chews | Store in a cool, dry place; reseal after opening to prevent softening |
Malaysian buying tips
- Decide the role first: choose a complete food (air-dried or a complete can) versus a topper or treat (bisque, dental chews). This prevents buying the wrong pack size.
- Match pack size to household: 1 kg suits multi-pet homes or larger dogs; 500 g is easier to keep fresh for cats or small dogs. If unsure, start with the smaller size.
- Check the product code: codes such as AD-2003, AD-2010 and AH-4037 help confirm the exact recipe and pack size.
- Ask about local pricing and delivery: prices vary by retailer and promotions change. Check with your regular pet shop or online store for current pricing, delivery areas and payment options.
- Inspect on arrival: if packaging is damaged or the order is wrong, contact the seller promptly and follow their return policy.
When to see a vet
Speak to a licensed veterinarian before changing your pet's diet if your pet has kidney disease, heart disease, diabetes, pancreatitis, food allergies, urinary stones, or is pregnant or nursing. Seek veterinary advice promptly if you see persistent vomiting, diarrhoea lasting more than a day, refusal to eat, sudden weight loss, straining to urinate, or difficulty chewing. Dental chews should be avoided or chosen only under veterinary advice for dogs with fragile teeth or a history of swallowing large pieces.